Inciting Incident: How to Begin Your Screenplay or Novel and Captivate Audiences Right Away (While Accomplishing Your Long-Term Plotting Goals) Does Your Story Beginning Set You Up For Success…or Failure? The beginning of your story has to grab audiences. At the same time, it has to accomplish “slow” stuff, like establishing your premise and introducing your characters & the stakes. This is the marketing-plotting conundrum. This writing guide will show you how to solve it. Buy now and keep audiences hooked to your screenplay or novel!